Hillstrom's Contact Strategy: The Leading Edge Of How Catalogs, Email, And Paid Search Interact, Yielding Dramatic Profit Increases For Your Catalog

by Kevin Hillstrom

Times are changing. Unfortunately, the process that catalogers use to select customers for individual mailings is largely the same as it was twenty-five years ago. In "Hillstrom's Contact Strategy", Kevin Hillstrom builds upon the principles outlined in his "Catalog PhD" booklet. Here, Mr. Hillstrom combines catalog value, email value, and paid search customer value, enabling the catalog expert to identify the most profitable combination of catalogs...

• Format: Paperback
• Language: English
• ISBN: 1495277224
• ISBN13: 9781495277221
• Release Date: January 2014
• Publisher: Createspace Independent Publishing Platform
• Length: 52 Pages
• Weight: 0.18 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"