High Tech, High Hope: Turning Your Vision of Technology Into Business Success (Upside)

By Paul Franson

Crucial coverage for managers looking to separate technology reality from fantasy. Few beliefs are more deeply held by business executives than their faith in technology. They believe that technology alone has the power to increase productivity and competitiveness, lower costs, reduce head counts, and increase profits. High Tech, High Hope is a rosetta stone for managers who need to separate fantasy from reality. The book explores the technology strategies emerging from prominent companies and consultancies in different industries, and includes insight and analysis to help managers understand important trends and applications. There are a number of case studies included, illustrating what companies have done right--and what they have done wrong. The experts and companies featured include Paul Saffo, Institute of the Future; Larry Ellison, Oracle; and Bill Davidow, Mohr-Davidow Ventures. Paul Franson (St. Helena, California) founded Franson, Hagerty & Associates, a public relations firm for the high tech industry whose clients include LSI Logic, 3Com, Silicon Graphics, Hewlitt Packard, and Hitachi. A freelance writer since 1995, he has written articles for Upside magazine, The Financial Times, and PC Computing.

• Format: Hardcover
• Language: English
• ISBN: 047123981X
• ISBN13: 9780471239819
• Release Date: January 1998
• Publisher: Wiley
• Length: 296 Pages
• Weight: 1.30 lbs.
• Dimensions: 9.3" x 1.1" x 6.3"

Customer Reviews

Competitive advantages in new technology by US businesses...

Provides a wide range of case examples of the way in which leading US companies have used new technology to improve their competitive advantage. Separate chapters cover product development; operations; purchasing; marketing; sales; customer service; personnel; finance; organisation; implementation of technology; and organisational transformation. The Chapter on marketing focuses on the revolutionary effect of technology in gathering customer information and conducting market research. Efficient use of new technology transforms the mass marketing of the past into to-days highly focused marketing where narrow niches, even individuals, can get personalised attention. The key to this is data warehousing.