High School NIL: A Practical Guide to Name, Image, and Likeness in High School Sports

By: Rutter, Troy A.

The world of Name, Image, and Likeness (NIL) is changing fast-and for families, it can feel overwhelming.

In High School NIL: A Practical Guide, you'll get a clear, grounded roadmap for navigating NIL the right way-from the first conversation to the decisions that shape long-term opportunities.

This book breaks down:

What NIL is (and what it isn't)The role of boosters, collectives, and school policiesHow recruiting and NIL really intersectThe risks families don't always see comingWhat actually moves the needle for long-term success

Written from a coach and educator's perspective, this guide cuts through hype and focuses on what truly matters: development, fit, and doing things the right way.

If you're a parent, athlete, or coach trying to make sense of NIL without losing perspective, this book will help you move forward with clarity and confidence.

• Format: Paperback
• Language: English
• ISBN: 0982638817
• ISBN13: 9780982638811
• Release Date: June 2026
• Publisher: Astralight Media
• Length: 388 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"