High Performance Marketing: Bringing Method to the Madness of Marketing

By Naras Eechambadi

Delivers tools, real-world practices, and a clear six-step approach to help marketing professionals navigate today's challenges and drive gains in performance. Specific chapters detail a powerful... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1419508237
• ISBN13: 9781419508233
• Release Date: November 2005
• Publisher: Kaplan Publishing
• Length: 288 Pages
• Weight: 1.13 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"

Customer Reviews

What does the C-Suite want from Marketing?

This book is a great resource for anyone who wonders what C-level executives REALLY think of Marketing - and more importantly what they want Marketing to deliver. Naras Eechambadi's prescriptions and models provide a useful roadmap for marketers at all levels seeking the route to success - and he uses case studies and examples extensively to illustrate his points. A very worthwhile read for anyone - at any level - struggling to express and deliver on the true value of Marketing.

Marketing Clarity!

I had the pleasure of hearing Naras speak earlier this year and was very interested in his explanation of Marketing today. High Performance Marketing sets the pace of marketing initiatives today and is a must read not only for marketing executives but for senior executives who must be involved for a marketing program to be successful. Naras walks you through the process of today's marketing landscape and brings clarity to the realistic expectations, execution and marketing success. Marketing is an art and High Performance Marketing is a great handbook to guide you through with best practices case studies and metrics.

Tactical & Thought Provoking

High Performance Marketing provides compelling thought leadership and offers sound tactical advice for marketers and CRM practitioners. Naras draws from both his professional experience and academic research which makes this book a must have for marketers and CRM practitioners.

Org Alignment

Dr. Eechambadi, true to his form, has truly captured Marketing from the necessary angles of a) both strategic and tactical perspectives, b) people/process/technology and c) cross-functional alignment. The struggle between the sales and marketing organizations is something that all of us have experienced. Unfortunately, once entrenched within an organization this becomes almost taboo to address. In High Performance Marketing you'll see a candid discussion on this alignment topic, not only from a sales and marketing perspective, but from an overall organizational perspetive. Dr. Eechambadi gives a plethora of real-life examples ... this book is more practical than theoretical ... exactly what I needed.

Sound Strategic and Tactical Marketing Advice

As businesses fail and the economy shrinks, many organizations are keeping a watchful eye on their marketing departments. Since many marketing departments are responsible for customer satisfaction, advertising, sales, and above all, results, marketers often become the victims of downsizing as a result of the company's overall performance. In Naras Eechambadi's new book "High Performance Marketing," the author gives sound advice on how marketers can perform at a higher level to achieve success. "High Performance Marketing" explains the reasons and methods for metrics in detail, the importance of aligning the marketing department with the company's strategic goals, the importance of aligning the marketing department with the IT department, and much more. For instance on the subject of financial metrics, the author observes: "Financial metrics offer a retrospective view of results; they do not indicate what actions we must take to drive results. However, these are the results most often reported to the financial marketplace and the investors who have the last word on shareholder value." Not only is the book filled with sound advice from a strategic level but it also gives important tactical level advice on how to perform marketing tactics better. Eechambadi, the founder and CEO of Quaero, also provides real-world case studies from well-known companies over various industries to bring the message home. All in all, "High Performance Marketing" will please many marketing professionals who are looking for new and exciting ways to be effective in sales, marketing, and customer satisfaction.