High-Impact Sales Force Automation: A Strategic Perspective

By Glen Petersen

What exactly is sales force automation? The idea is simple - using technology to maximize sale productivity, minimize cost and enhance customer service. This ultimate competitive weapon can streamline the sales process, target the right customers and dramatically eliminate downtime and waste. And in today's competitive sales climate, effective ti

• Format: Hardcover
• Language: English
• ISBN: 1574440934
• ISBN13: 9781574440935
• Release Date: April 1997
• Publisher: CRC Press
• Length: 296 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 6.1" x 9.6"

Customer Reviews

High-Impact Strategy

"High-Impact Sales Force Automation: A Strategic Perspective By Glen S. Petersen" This media helped me make thousands of dollars from a greater margin. If you are losing money or sales, and do not know how to make a comeback, this media is guaranteed to spur your imagination. This media contains vital information that should belong to any existing retail/service business. The info is also great for entrepreneurs who will find tools saving them time and money.

This a must read

Glen Petersen did a great job.This book covers all the aspects of SFA in a technical but readable way. Must be a required reading for consultants and users alike. I will put it in my top three list about the subject.

Possibly the best book on the market.

Read this one first. This is a must read for all consultants, project managers, and executives stepping into the world of sales force automation.

One of the better books on the subject of sales automation

While I've yet to find the definitive book on selecting and implementing a sales automation solution in a corporate environment, "High Impact Sales Force Automation" does provide an important piece to the puzzle. The book helps put sales automation into perspective and provides a solid background for those individuals charged with finding an automated solution for their organization. After reading this book, I was able to hold intelligent conversations with many of major providers of enterprise-wide solutions.