Hidden WOMBAT: How Executives Innovate Without the Waste of Money, Brains, and Time

By Topher Kinsella and Rush Bartlett

Good ideas are killing great companies.

A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.

Every late-stage failure, every pivot, is a testament to this. When you're wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?

Needs-Driven Innovation (NDI)-inspired by Stanford University's Biodesign program-turns the typical innovation process on its head. Instead of failing with product-market fit, NDI discovers market-product fit. Every time.

Reversing the accepted dogma, NDI eliminates hidden WOMBATs so that every great market finds its great idea.

• Format: Hardcover
• Language: English
• ISBN: B0CP8MNQGV
• ISBN13: 9798989247615
• Release Date: November 2023
• Publisher: Wombat Innovation
• Length: 188 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"