Hidden Persuasion: 33 Psychological Influences Techniques in Advertising

By Marc Andrews

Analyzing advertising beyond the persuasive power of the imagery itself, this resource explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.

• Format: Paperback
• Language: English
• ISBN: 9063695314
• ISBN13: 9789063695316
• Release Date: July 2019
• Publisher: Bis Publishers
• Length: 191 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.6" x 6.8" x 9.0"