Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology

by Paul Temporal, K. C. Lee, K.C. Lee

Branding technology products is different from branding other types of consumer products. Manufacturers have to overcome technophobia and a distrust of new products, which consumers often feel will... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0471845965
• ISBN13: 9780471845966
• Release Date: January 2001
• Publisher: Wiley
• Length: 250 Pages
• Weight: 1.26 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"

Customer Reviews

How technology affect Brand??

No matter which industries you're competing. Branding is one of the most important to substain your business. Nowadays, products and services become homogenous goods in the eyes of customers. Only branding can differentiate in the pool of keen competition. This book studies and analyzes how hi-tech companies can build their brands, positioning, and strategies.The most useful part in the book is it can instruct you to build Internet Brand with ample cases illustrated.This book is a must for those who wanna become the winner by brand building in the industry.

Hi-Tech Hi-Touch Branding

A Marketer's guide to the fundamentals of branding in this digital age. This intriguing book tells us how to build brands by thinking ahead .... but on a realistic scale. A must for marketing souls.