Heuristic Rhetoric: Principles and Practice

By Gabor Tahin

Book Overview

This book introduces a novel approach to the analysis and practice of persuasive speaking and writing: heuristic rhetoric. The new method has evolved to fulfil the need at universities, government departments, political organisations, business enterprises and other public institutions for a modern practical alternative to classical rhetoric, which is, in the author's view, no longer capable of giving a complete description of contemporary, predominantly mediatised, forms of public persuasive discourse, whilst other competing disciplines, such as critical discourse analysis or strategic manoeuvring, have not yet produced a set of tools, which have the comprehensive nature and practical orientation of Classical Greek and Roman rhetorical system. The book expounds heuristic rhetoric as an inter-disciplinary method to develop advanced skills of critical and strategic reasoning. Applying a novel set of principles for the strategic analysis of persuasive reasoning in complex rhetorical situations, the method emphasizes preparing and continuously adjusting argumentation according to the demands of unpredictable circumstances.

• Format: Paperback
• Language: English
• ISBN: 3030984842
• ISBN13: 9783030984847
• Release Date: December 2023
• Publisher: Palgrave MacMillan
• Length: 216 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.5" x 5.8" x 8.3"