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Herding Words: A Brand Copywriter's Guide 1627876979 Book Cover

Herding Words: A Brand Copywriter's Guide

Edition Description

Learn how to deliver on the brand promise and become a better copywriter through the art of authentic storytelling.

Today's consumer tolerance for clutter -- baseless product pitches, poor or mistimed messaging, and fluff marketing speak -- has all but flatlined. Tired...

Edition Details
Format:Paperback
Language:English
ISBN:1627876979
Format: Paperback
Condition:
$
18.24
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