Henderson on Corporate Strategy

By Bruce D. Henderson

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0890115265
• ISBN13: 9780890115268
• Release Date: January 1979
• Publisher: Harpercollins College Div
• Length: 189 Pages
• Weight: 1.08 lbs.

Customer Reviews

Words of Wisdom from One of the Masters

A Very enjoyable, quick and insightful read from one of the modern founding fathers of Corporate Strategy. This book offers direct and to-the-point suggestions and commentary on a wide array of strategic topics from construction and techniques to market share and pricing. Bruce Henderson provides clear and concise advise (often in bullet-point type format) making this book a good desk top primer. Short on heavy theoritical analysis and justifications, and long on quick thought provoking recomendations, "Henderson on Corporate Strategy" should be included in the complete library of todays business strategists.