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Paperback Hello, My Name Is Awesome: How to Create Brand Names That Stick Book

ISBN: 1626561869

ISBN13: 9781626561861

Hello, My Name Is Awesome: How to Create Brand Names That Stick

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Format: Paperback

Condition: Good

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Book Overview

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone--even noncreative types--can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven...

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