Hedonism, Utilitarianism, and Consumer Behavior: Exploring the Consequences of Customer Orientation

By Daniele Scarpi

Preface (approx. 500 words)

Introduction to the volume (approx. 500 words)

Volume structure (approx. 500 words)

Chapter One: Hedonism and utilitarianism in consumer behavior (approx. 5,000 words)

- Introduction

- The transition to an experiential approach

- First models in an experiential sense

- Modern models

- Managerial relevance of the study of hedonism

Chapter Two: Further issues related to the constructs of hedonism and utilitarianism (approx. 4,000 words)

- Utilitarianism: a closed chapter?

- Sources of ambiguity

o Consumers

o Mood

- The shopping atmosphere

- Perceived value

- Conclusions

Chapter Three: Conceptual model development for hedonism, utilitarianism and consumer behavior (approx. 6,000 words)

- Introduction

- The constructs considered in the research

- The distribution channels

- The product category

Chapter Four: Research methodology and tools for exploring the consequences of shopper orientation (approx. 10,000 words)

- Sample collection

- Measurement of variables &

• Format: Hardcover
• Language: English
• ISBN: 3030438759
• ISBN13: 9783030438753
• Release Date: May 2020
• Publisher: Palgrave MacMillan
• Length: 192 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.6" x 5.8" x 8.3"