Hedonic, Rational, & Influential Factors on Adoption Intentions

By Eiman Negm

New products are important for competing in todays markets. Innovation is a major success factor for any organization. It distinctively provides companies with vitality and differentiation. This... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3659369462
• ISBN13: 9783659369469
• Release Date: March 2013
• Publisher: LAP Lambert Academic Publishing
• Length: 188 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"