Heavyweight Apparel of NYC Presents: New York Hustle

By Paul Bennings

In May 2019, Heavyweight Apparel of NYC launched their campaign, New York Hustle, with all original content made by the brand. Social media was a way to understand our world across a broad range of subjects and other cultures. They created a brand identity system with a functional aesthetic completely counter to any other lifestyle brand out there with their team.

• Format: Paperback
• Language: English
• ISBN: 1006246517
• ISBN13: 9781006246517
• Release Date: May 2025
• Publisher: Blurb
• Length: 100 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.3" x 8.0" x 10.0"