Healthcare Marketing in Transition: Practical Answers to Pressing Questions

By Terrence J. Rynne

For years, the healthcare industry has equated marketing with promotion without perceiving its power as a management tool. This book changes this misconception by bridging the two eras of healthcare,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1557386358
• ISBN13: 9781557386359
• Release Date: January 1995
• Publisher: Probus Professional Pub
• Length: 287 Pages
• Weight: 1.15 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"