Health Care Marketing: Tools and Techniques: Tools and Techniques

By John L. Fortenberry Jr. and John L Fortenberry Jr

Book Overview

Health Care Marketing: Tools and Techniques provides the reader with essential tips, strategies, tools and techniques for successful marketing in the health care industry. Complete with summary questions and learning objectives, this book is a must-have resource for anyone interested in health care marketing. Both students and professionals will find this text to be extremely useful in learning how to build effective marketing campaigns and strategies.

• Format: Paperback
• Language: English
• ISBN: 1449622216
• ISBN13: 9781449622213
• Release Date: December 2010
• Publisher: Jones & Bartlett Publishers
• Length: 312 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.0" x 8.9"