HEADS YOU WIN: How the Best Companies Think

By Ron Evans and Quinn Spitzer

Book Overview

New Coke. The Walt Disney Company's aborted theme park near the Manassas battlefield. AT&T's acquisition of NCR Corp. Were these merely the gaffes of individual decision makers, or do they represent... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 068480431X
• ISBN13: 9780684804316
• Release Date: February 1997
• Publisher: Simon & Schuster
• Length: 304 Pages
• Weight: 1.05 lbs.
• Dimensions: 9.0" x 1.3" x 6.0"

Customer Reviews

Very useful in improving quality of decision making

I pride myself on my decision making / problem solving / analysis skills. Others have told me that I'm good at identifying the most important issues out of lots of data / information / (often contradictory) evidence. So, I got the book for a quick skim and to fill "gaps". The first few chapters didn't add much value. However, the last 2/3 of the book outlined a fairly simple and straight-forward decision making process. I have found this process useful to "pause" when analyzing / making decisions and become more aware of which implications can be directly deduced, which ones are hypothesis (thru intuition), and how to verify / refute the latter. I applied the process formally to making a decision to renew third party software license in our organization. One email detailing the situation and decision making process elicited meaningful / thoughtful / comprehensive comments and fact gathering.