Harvesting Intangible Assets: Uncover Hidden Revenue in Your Company's Intellectual Property

by Andrew J. Sherman

Book Overview

Whether you call it "harvesting intangible assets" or "intellectual property management," organizations must make the most of everything they have to remain competitive and experience continual growth.

In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks,...

• Format: Paperback
• Language: English
• ISBN: 0814434983
• ISBN13: 9780814434987
• Release Date: October 2011
• Publisher: Amacom
• Length: 288 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher