Harvesting Heterogeneity to Attract Volunteers

By Melanie Randle

This research contributes to theory in three ways. Firstly, novel sources of heterogeneity are investigated to assess their effectiveness in identifying subgroups within the market which are... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639272137
• ISBN13: 9783639272130
• Release Date: September 2010
• Publisher: VDM Verlag
• Length: 252 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"