Thriving in Emerging Markets

By Harvard Business School Press

Beat local companies at their game. If you need the best practices and ideas for gaining market share in developing economies--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Manage risk in unstable environments - Ward off political threats to your business - Customize your business model for emerging markets - Tailor your strategy to capitalize on countries' strengths - Gain ground on emerging giants - Compete in China's new high-tech market - Win the war for talent in developing economies - Serve the bottom of the pyramid profitably

• Format: Paperback
• Language: English
• ISBN: 142216263X
• ISBN13: 9781422162637
• Release Date: May 2011
• Publisher: Harvard Business Review Press
• Length: 272 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.7" x 5.5" x 8.3"