Harvard Business Review on Retailing and Merchandising

By: Harvard Business School Press Staff

Book Overview

This resource offers ideas for how to balance intuition and experience with critical data to get the right products to stores at the right time, how pricing and merchandising 'sign-posts' create new perceptions of value that can drive demand, and whether merchandising optimisation systems can create value for your company.

• Format: Paperback
• Language: English
• ISBN: 1422145921
• ISBN13: 9781422145920
• Release Date: November 2008
• Publisher: Harvard Business Press
• Length: 186 Pages
• Weight: 1.35 lbs.
• Dimensions: 8.5" x 0.8" x 5.5"