Harvard Business Review on Inspiring & Executing Innovation (Harvard Business Review Paperback Series)

By Harvard Business School Press

Fresh ideas can mean big profits--but only if they make it to market and sell. If you need the best practices and ideas for creating and delivering new products and services--but don't have time to find them--this book is for you. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Decide which ideas are worth pursuing - Adapt offerings from the developing world to wealthy markets - Plan all-new ventures by testing and tweaking - Tailor your efforts to meet customers' most pressing needs - Make inexpensive products on a vast scale - Measure and improve innovation performance - Avoid classic pitfalls such as stifling innovation with rigid processes

• Format: Paperback
• Language: English
• ISBN: 1422162613
• ISBN13: 9781422162613
• Release Date: May 2011
• Publisher: Harvard Business Review Press
• Length: 272 Pages
• Weight: 0.65 lbs.
• Dimensions: 8.0" x 0.8" x 5.3"