Harvard Business Review on Increasing Customer Loyalty

By Harvard Business School Press

How do you keep your customers coming back-and get them to bring others? If you need the best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: - Turn angry customers into loyal advocates - Get more people to recommend you - Boost customer satisfaction by satisfying your employees - Focus on profitable customers--whether they're loyal or not - Invest in the right CRM technology for your business - Mine customer data for more effective marketing - Increase your customers' lifetime value

• Format: Paperback
• Language: English
• ISBN: B00DF7M79C
• ISBN13: 9781422162521
• Release Date: April 2011
• Publisher: Harvard Business Review Press
• Length: 240 Pages
• Weight: 0.53 lbs.
• Dimensions: 0.7" x 5.4" x 8.1"