Harsh Truths: Everything You Need To Know Before Naming a Business

By Chloe Mok

Building a business is hard -- but it doesn't have to be confusing. In this straight-talking guide, a founder-turned-operator shares honest lessons, practical strategies, and real startup experiences that cut through the fluff. Whether you're launching your first product or refining your go-to-market strategy, this book helps you navigate the entrepreneurial rollercoaster with clarity, purpose, and grit. From positioning and product differentiation, to growth tactics, automation, and marketing that works -- every chapter offers actionable insights for anyone serious about building a sustainable business. Learn how to avoid common startup pitfalls, craft messaging that resonates, experiment with revenue models, and use digital tools (including AI) to supercharge operations without draining your budget. But more than anything, this is a book about doing . About choosing courage over hesitation, clarity over doubt, and learning fast without looking back. If you've ever felt the tug to start something of your own -- this is your sign. No regrets. No what-ifs. Just the hard truths, honest lessons, and a guide to building something you're proud of.

• Format: Paperback
• Language: English
• ISBN: B0F5QTG25Q
• ISBN13: 9798280544253
• Release Date: April 2025
• Publisher: Independently published
• Length: 59 Pages
• Dimensions: 8.0" x 0.1" x 5.3"