Harry Potter: The Story of a Global Business Phenomenon

By Susan Gunelius

Book Overview

The Making of a Global Literary Phenomenon The Book that Lived The Value of a Good Product (Setting the Stage for Marketing and Promotion) The Buzz Begins Harry Potter as a Powerful Product and Brand (An Education in Marketing and Promotion) Harry Potter's Influence on Print Publishing Harry Potter's Influence on Movies and Television Harry Potter's Influence on Retail Harry Potter's Influence on Merchandising Harry Potter's Influence Online Harry Potter Becomes a Theme Park and More Harry Potter's Global Business and Personal Influence Predecessors to Harry Potter's Success (Who Else Has Gotten It Right or Wrong?) What's Next for Harry Potter and the World Affected by The Boy Who Lived? Conclusion: The Recreation of a Literary Phenomenon

• Format: Paperback
• Language: English
• ISBN: 1349301086
• ISBN13: 9781349301089
• Release Date: June 2008
• Publisher: Palgrave MacMillan
• Length: 194 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"