Harnessing Place Branding Through Cultural Entrepreneurship

Book Overview

This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.

• Format: Paperback
• Language: English
• ISBN: 1349499439
• ISBN13: 9781349499434
• Release Date: January 2015
• Publisher: Palgrave MacMillan
• Length: 292 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"