Happiness Economics and Incentive Travel: Allocation of an Incentive Instrument and Its Utilisation in the Context of a New Economical Point of View

By Thilo Ketschau

Seminar paper from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of applied sciences, Cologne, course: Corporate Strategic Management, language: English, abstract: Happiness Economics is a new point of view on economic utility. Profit is no longer in the sole focus of business activity. It is accomplished by a behavioural approach considering individual happiness. Using corporate incentive systems corporations are able to participate in this concept for their own benefit and the benefit of their employees. As a special incentive measure, incentive travel has the potential to affect employees productivity and individual happiness with tangible as well as intangible values.

• Format: Paperback
• Language: English
• ISBN: 3656494193
• ISBN13: 9783656494195
• Release Date: September 2013
• Publisher: Grin Verlag
• Length: 34 Pages
• Weight: 0.13 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"