Hands-On Social Marketing: A Step-by-Step Guide to Designing Change for Good

By Nedra K. (Kline) Weinreich and Weinreich Nedra Kline

Six fail-proof steps to social marketing success This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1412953693
• ISBN13: 9781412953696
• Release Date: October 2010
• Publisher: SAGE Publications, Inc
• Length: 328 Pages
• Weight: 0.65 lbs.
• Dimensions: 11.0" x 0.7" x 8.5"