Handbuch Werberhetorik [German]

This volume provides a broad overview of rhetoric phenomena in advertising, taking into account historical aspects of advertising and the systematic dimensions of rhetoric, various advertising genres and diverse concepts of 'rhetoric'. It focuses on commercial and political advertising, but also devotes specific chapters to other advertising domains (e.g., in society, culture, academia, and sport).

• Format: Hardcover
• Language: German
• ISBN: 3110318105
• ISBN13: 9783110318104
• Release Date: October 2022
• Publisher: de Gruyter
• Length: 665 Pages
• Weight: 2.76 lbs.
• Dimensions: 1.4" x 6.7" x 9.6"
• Grade Range: Postsecondary