Marketing (Volume 5) (Handbooks in Operations Research and Management Science, Volume 5)

Leading marketing scientists, with an MS/OR orientation, present in this book a state-of-the-art review of their area of expertise. The wide range of material spans the marketing discipline and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0444889574
• ISBN13: 9780444889577
• Release Date: December 1993
• Publisher: Elsevier Science
• Length: 920 Pages
• Weight: 4.00 lbs.
• Dimensions: 9.8" x 1.8" x 6.8"