Handbook on Customer Centricity: Strategies for Building a Customer-Centric Organization (Research Handbooks in Business and Management series)

'A must-read for any marketer, be it a curious researcher, entry level manager or senior leader. Chapters in this book offer the right amount of theory and practical implications on how to infuse... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1788113594
• ISBN13: 9781788113595
• Release Date: August 2019
• Publisher: Edward Elgar Publishing
• Length: 368 Pages
• Weight: 1.42 lbs.
• Dimensions: 9.8" x 1.0" x 6.8"