Handbook of Strategic Planning

by Robert Rachlin

Book Overview

Drawing on contributions from leading corporate executives, educators, consultants, and business thinkers, this comprehensive handbook is a desktop guide to all facets of strategic planning. Tools and techniques are presented for each major functional area of the business organization along with frank appraisals of their strengths and weaknesses in specific business settings.

• Format: Hardcover
• Language: English
• ISBN: 0471881279
• ISBN13: 9780471881278
• Release Date: April 1986
• Publisher: Wiley
• Length: 752 Pages
• Weight: 2.42 lbs.
• Dimensions: 2.0" x 6.6" x 9.6"