Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets

Book Overview

Preface.- Part I: Introduction.- Part II: Management with Social Media.- Part III: New Value Chain with Social Media.- Part IV: Forms and Content of Social Media.- Part V: Social Media: Impact and Users.- VI Conclusion.

• Format: Hardcover
• Language: English
• ISBN: 3642288960
• ISBN13: 9783642288968
• Release Date: June 2013
• Publisher: Springer
• Length: 880 Pages
• Weight: 3.11 lbs.
• Dimensions: 1.8" x 6.1" x 9.2"