Handbook of Research on Marketing and Corporate Social Responsibility

By Ryan Langan and Ronald Paul Hill

Book Overview

The strategic importance of Corporate Social Responsibility for both large and small businesses only continues to grow. This Handbook explores the complex relationship between marketing and social... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1781003785
• ISBN13: 9781781003787
• Release Date: September 2014
• Publisher: Edward Elgar Publishing
• Length: 432 Pages