Handbook of Research on Identity Theory in Marketing

The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1788117727
• ISBN13: 9781788117722
• Release Date: December 2019
• Publisher: Edward Elgar Publishing
• Length: 496 Pages