Handbook of Research on Gender and Marketing (Research Handbooks in Business and Management series)

Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1788115376
• ISBN13: 9781788115377
• Release Date: February 2019
• Publisher: Edward Elgar Publishing
• Length: 352 Pages
• Weight: 1.30 lbs.
• Dimensions: 9.5" x 1.0" x 6.3"