Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Bys: Hans-ruediger Kaufmann and Mohammad Fateh Ali Khan Panni

This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1466658800
• ISBN13: 9781466658806
• Release Date: March 2014
• Publisher: Business Science Reference
• Length: 668 Pages
• Weight: 4.02 lbs.
• Dimensions: 1.4" x 8.5" x 11.0"