Handbook of Research on Consumerism and Buying Behavior in Developing Nations

By Ayantunji Gbadamosi

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1522502823
• ISBN13: 9781522502821
• Release Date: May 2016
• Publisher: Business Science Reference
• Length: 596 Pages
• Weight: 3.65 lbs.
• Dimensions: 1.3" x 8.5" x 11.0"