Handbook of Research in International Marketing, Second Edition

by Subhash C. Jain

The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1849803021
• ISBN13: 9781849803021
• Release Date: January 2012
• Publisher: Edward Elgar Publishing
• Length: 432 Pages
• Weight: 1.65 lbs.