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Business & Investing Books > Marketing & Sales Books > Handbook of Relationship Marketing
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Handbook of Relationship Marketing 0761918108 Book Cover

Handbook of Relationship Marketing

By and
Edition Description

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the 'core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in...

Edition Details
Format:Hardcover
Language:English
ISBN:0761918108
Format: Hardcover
Condition:
$
219.40
50 Available
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