Handbook of Quality-Of-Life Research: An Ethical Marketing Perspective

by M. Joseph Sirgy

Book Overview

This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 9048158915
• ISBN13: 9789048158911
• Release Date: December 2010
• Publisher: Springer
• Length: 458 Pages
• Weight: 1.43 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"