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Handbook of Qualitative Research Methods in Mar...
Edition Description
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue...
Edition Details
Format:Paperback
Language:English
ISBN:1847209580
Format: Paperback
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Handbook of Qualitative Research Methods in Mar...
Edition Description
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue...
Edition Details
Format:Hardcover
Language:English
ISBN:1845421000
Format: Hardcover
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