Handbook of Political Marketing

by Bruce I. Newman

'Bruce Newman has produced a masterpiece - the Handbook of Political Marketing. It is a wonderful synopsis of theory and reality - Phil Harris, The Chairman of the Academy of Marketing This Handbook... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 076191109X
• ISBN13: 9780761911098
• Release Date: August 1999
• Publisher: Sage Publications, Inc
• Length: 816 Pages
• Weight: 3.50 lbs.
• Dimensions: 1.8" x 7.0" x 10.0"