A Handbook of Persuasive Tactics: A Practical Language Guide

By Joan Mulholland

Book Overview

Presents 300 persuasive tactics from research findings in communication, linguistics, pragmatics and related fields. The text includes such tactics as analogy, argument presentation, humour and metaphor, and should appeal to anyone interested in persuasion.

• Format: Hardcover
• Language: English
• ISBN: 0415089301
• ISBN13: 9780415089302
• Release Date: January 1994
• Publisher: Routledge
• Length: 426 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.2" x 6.4" x 9.6"