Handbook of Modern Marketing

By Victor P. Buell

Book Overview

The broad scope and practical input from more than l00 recognized marketing authorities nationwide have made the Handbook of Modern Marketing an invaluable reference for all levels of marketing... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070088543
• ISBN13: 9780070088542
• Release Date: January 1986
• Publisher: McGraw-Hill
• Weight: 3.80 lbs.
• Dimensions: 9.5" x 2.5" x 6.5"