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Handbook of Marketing Strategy (Research Handbo...
Edition Description
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel...
Edition Details
Format:Hardcover
Language:English
ISBN:1849800987
Format: Hardcover
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Handbook of Marketing Strategy (Research Handbo...
Edition Description
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, including its evolution, competitor analysis, customer management, resource allocation, dynamics, branding, advertising, multichannel...
Edition Details
Format:Paperback
Language:English
ISBN:1781951543
Format: Paperback
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