Handbook of Islamic Marketing (Research Handbooks in Business and Management series)

By Gillian Rice

The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets.

• Format: Paperback
• Language: English
• ISBN: 1781002762
• ISBN13: 9781781002766
• Release Date: June 2013
• Publisher: Edward Elgar Publishing
• Length: 544 Pages
• Weight: 2.00 lbs.
• Dimensions: 9.5" x 1.3" x 6.5"