Handbook of International Direct Marketing

By John Dillon

Modern, comprehensive & completely authoritative, this handbook is an indispensable work on international direct marketing. No company can today ignore direct marketing. To maintain or enlarge a position in the market place, every company must look to this important vehicle for sales & promotion. Whether using the mail within one country or reaching out across borders in a planned international campaign, the thrustful & aggressive marketing manager will need this handbook.

• Format: Hardcover
• Language: English
• ISBN: 0070844739
• ISBN13: 9780070844735
• Release Date: January 1976
• Publisher: McGraw-Hill
• Length: 428 Pages
• Weight: 1.74 lbs.