Handbook of Integrated CSR Communication

Focuses on an integrated communication approach

Demonstrates the advantages of pursuing an integrated communication approach in the development of successful CSR programs

Addresses innovative topics such as big data, social media, and the convergence of communication channels as they relate to CSR communication

Highlights cross-cultural, ethical and industry-specific challenges to successful CSR communication

• Format: Paperback
• Language: English
• ISBN: 3319831135
• ISBN13: 9783319831138
• Release Date: July 2018
• Publisher: Springer
• Length: 501 Pages
• Weight: 1.58 lbs.
• Dimensions: 1.0" x 6.1" x 9.2"